Outside the Red Box: A New Podcast for Scientific Instrument Brands Looking to Expand Globally

At Red Box Direct, we've spent over two decades helping life science equipment manufacturers break into new international markets. We've seen what works and what doesn’t when it comes to expanding into Europe and Asia.

Now, we're bringing that experience directly to you through our podcast channel: Outside the Red Box.

Outside the Red Box Podcast

Why Outside the Red Box

Suppose you’re considering your first step outside North America, or you're trying to untangle the complexities of working with distributors overseas. In that case, this podcast is designed to give you clear, actionable insights from people who’ve done it before.

What You Can Expect

Each episode is built around practical themes that matter to decision-makers at scientific equipment companies. You'll get practical advice on:

• Expanding into new markets

• Avoiding common distributor mistakes

• Optimizing your international presence

...and more, from experts who’ve done it.

Who Should Listen?

Outside the Red Box is for leaders at life science equipment manufacturers, who are actively thinking about, or already managing, international growth.

If you're frustrated by underperforming distributors, tired of flying blind in unfamiliar markets, or simply want a smarter way to grow abroad, this podcast is for you.

Join the Conversation

We’re not just broadcasting our ideas, we want to hear yours too.

What challenges are you facing with global expansion? What topics would you like us to cover in future episodes?

You can listen and subscribe to Outside the Red Box on [Spotify], [Apple Podcasts], [YouTube], and [Podcast Addict].

Tune in now, and take the guesswork out of global growth.