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Professor Puppet on the Red Box Direct blog

Prof Puppet on Selling to Scientists

28th Feb, 2017
Professor Hans Von Puppet helps Red Box Direct explain why selling to scientists is different from other B2B capital sales. …
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Successful selling is NEVER EVER MAGIC!

2nd Nov, 2016
(or why having your own sales process adds value to your business) What is the most common problem with the sales function in manufacturing companies? Below, I’ll show you and then I’ll explain how to fix it. As with many things in life the solution is simple but don’t mistake simplicity for ease because easy it is not. If you want to fix the sales function in your business then you will …
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BREXIT: Exporting to Europe – What Now?

26th Jun, 2016
Friday, June 24th 2016 was a very interesting day in Ireland. Three notable things happened. Firstly, I got to hear US Vice President Joe Biden give a very impressive speech on society, inclusiveness and the shared Irish/American experience. I also got to shake his hand! Secondly, the sun came out in Dublin, a rare appearance in Ireland by that mighty fireball. But Friday, June 24th 2016 will …
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Why Discounting has no place in your Business

15th Apr, 2016
As a B2B professional here is a scenario you are likely all too familiar with… Anticipating a dip in revenue or strategising over how to generate a quick boost in sales, a meeting of the minds has taken place to discuss how you will combat these shortfalls and drive growth. All of a sudden a colleague shouts “let’s run a promotion… 10% off if they purchase before the end of the …
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The Challenges of Setting Up a Remote Sales Office

18th Jan, 2016
So you have built your business over the years and now you are very well established in your home market. You understand how to find and sell to customers in your own country and in countries nearby. You are even making some successful sales further afield. However, if your really want to be serious about export sales, especially to other continents the time has come to face up to the fact that …
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