For almost a century Stoelting focused very successfully on US sales. Then came the 90’s, the Internet, and the internationalization of science. Stoelting started to receive increased enquiries from around the globe. Initially, sales in Europe grew and distributors were appointed. By 2007 however, European sales had remained flat for five years.
In 2008, Red Box Direct hired and managed a Product Manager for Stoelting, and set up their European office. Together with the Stoelting team we designed a marketing campaign to inform existing customers that Stoelting now had a sales and support office in the EU. We also reassured distributors that we genuinely wanted to continue and in fact increase support for their efforts.
In the following four years, Stoelting sales in Europe almost trebled. Most of this growth has been in direct sales, but even distributor sales have grown significantly.