Meet the Team
Learn more about the Red Box Direct team.
RBD Europe
RORY GEOGHAGAN
CEO and Director
I have over 30 years experience in the scientific equipment industry. Many of these years have been in corporate leadership roles with special focus on sales management, strategic development along with process design and implementation My hobbies include exercise, baking and reading. I'm also a really bad skier!
Rory Geoghegan
OLIVIER WELARATNE
General Manager & Director
I’ve been with Red Box Direct since 2017. Over the five years I have garnered experience in developing, implementing, and managing sales and marketing strategies for both established and start-up life science equipment manufacturers in the European market. I like playing pretty much any form of sport as long as it is fun (and I win!).
Olivier Welaratne
SUSAN LABUSCHAGNE
Operations Manager & Director
The experience gained over more than a decade in corporate communications and crisis management has stood me in good stead with my role as operations manager. Working closely with our CEO and GM, the company's adminstration and finances are my main focus. I love watching the Springbok rugby team win and I'm really good at apres ski!
Susan Labuschagnea
ORLA O'CONNOR
Administrator
I joined Red Box Direct in 2019 with 20 years experience in office administration. I am responsible for order processing, shipping and other aspects of office admin. My hobbies include walking, reading, music and a bit of GAA!
Orla O'Connor
Felipe Lino
Product Manager - Green Leaf Scientific
I’m the product manager for Red Box Direct’s distribution arm and my aim is to match scientists with the most suitable life science equipment to accomplish their research goals. In my spare time I enjoy keeping fit and being outdoors. I hold an MBA in Business Strategic Management and a Degree in Chemical Engineering.
Felipe Lino
CINZIA BOLDI
Product Manager - Stoelting Europe
With 40 years experience in scientific instrument sales and marketing I bring a unique focus to my role as Product Manager for Stoelting Europe. I have a zest for sales and for life reflected in my down-time interests of travelling, cycling, gardening, baking, reading and photography.
Cinzia Boldi
ELIZABETH NELSON
Product Manager - Columbus Instruments Europe
After moving to Ireland from the US and completing my bachelor's degree in experimental physics in 2021 at Trinity College Dublin, I joined the Red Box Direct team as European Product Manager for Columbus Instruments. I advise scientists across Europe on the best systems to meet their research requirements. Outside of work I love hot yoga, rock climbing and my cat Misha.
Elizabeth Nelson
FLORIANNE BAHO
Product Manager - Green Leaf Scientific
I became Product Manager for Green Leaf Scientific in July 2023. I provide guidance and sales support to scientists across Europe. My degree in Biomedical Engineering provides me with a solid scientific foundation to support this. Outside of work, I have a passion for fitness and I also relish the opportunity to travel and embrace new experiences.
Florianne Baho
AISHWARYA VISHWANATHAN
Product Manager - Stoelting Europe
I joined Red Box Direct in January 2021 as product manager for Stoelting Europe. Managing sales and marketing as well as contributing to R&D improvements are key aspects of my role. My Masters in Immunology and a degree in Microbiology bring a strong scientific foundation to the table. I love to bake and my colleagues are the usually happy recepients of my endeavours!
Aishwarya Vishwanathan
DANIELE BORGES
Product Manager - Aurora Scientific
As the European Product Manager for Aurora Scientific my focus is to problem solve research issues by matching life science researchers with our systems. I'm originally from Brazil and after qualifying as a vet I moved to Ireland to improve my English. My interests include cooking, playing video games and reading.
Daniele Borges
HANJUN DENG
Digital Marketing Executive
After completing my MSc in Digital Marketing Strategy at Trinity College Dublin, I joined Red Box Direct as a Digital Marketing Executive. My academic background, paired with my work experience in China, equips me with both strong digital and bilingual skills. Swimming laps clears my head and exploring the humanities fuels my creativity.
Hanjun Deng
RBD Asia
Kenith Cheung
General Manager
I obtained my bachelor’s degree in Biological Sciences from the University of Hong Kong. I have over 20 years experience in scientific instrument distribution. I worked as a General Manager in Red Box Direct Asia office since 2013 and from this position I can learn more management skill and implement in my work. Aside from working, I love playing football and volleyball and rock music.
Kenith Cheung
Barry NG
General Manager - Bioprobes Limited
I have 30 years experience in distribution of GMP machinery production line in various western pharm & traditional medicine modernisation and biotechnology and 40 years experience in distribution of life science (basic physiology, neuroscience, pharmacology) instruments and clinical equipments for Hong Kong and China market.
Barry NG
George Han
Marketing Manager
I graduated with a degree in Environmental Science from the Hong Kong University of Science and Technology in 2017. Since 2018 I am responsible for sales and technical support at Aurora Scientific Asia which covers the Asia and Oceania regions.I love interacting with researchers across many different countries to help them to find the best method to study muscle disease and olfaction. Outside of work, I enjoys swimming and playing video games.
George Han
RBD Japan
Isao Kawakami
CEO - Orange Science
I have only been in this industry for 7 years, but I have successfully helped 4 suppliers penetrate the Japanese market, and I want to continue to contribute to the development of life science research and our suppliers. I love playing tennis and drinking whiskey.
Isao Kawakami
Toru Kobayashi
Sales - Orange Science
I am the Sales for Orange Science and cover the eastern part of Japan. As a partner in a Lab, not just a Sales-person for each customer, I aim to propose proper devices to achieve their targets. In my leisure time, I love riding bicycles and playing soccer.
Toru Kobayashi
Hidetaka Mochizuki
Sales - Orange Science
As a sales representative of Orange Science, my motivation is to contribute to the development of life science research in Japan. I hope that our work will help people in the future. I like playing soccer, reading books, and travelling with my friends.
Hidetaka Mochizuki
Yuko Irie
Administration - Orange Science
I just luckily joined Orange Science and will be responsible for order processing, shipping and other paperwork. I like supporting and helping and happy to work as part of contributing to medical development.
Yuko Irie
Shota Inoue
Administration - Orange Science
I am a member of the Orange Science sales team and specialized in emka in-Vivo products, which was newly added to the product line of Orange Science. I would like to make good contributions for the sales team to adapt to in-Vivo products and the sales strategies.